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Unless you've been living under a rock in 2009, you know that social
networking Web sites are the latest and greatest way to interact with
other users on the Internet. Thirty-five percent of adults on the
Internet now have a profile on at least one social networking site, and
51 percent have more than one. Three-quarters of users between the ages
of 18 and 24 have an online profile [source: USA Today].
The Pew Research Center found that 89 percent of these people use the
sites to keep up with friends, 57 percent to make plans with friends and
49 percent to make new friends. Facebook, MySpace, LinkedIn,
Friendster, Urban Chat and Black Planet are just a few of more than 100
Web sites connecting folks around the world who are eager to share their
thoughts and feelings. But just like in real life, there's such a thing
as sharing too much information (TMI). It's easy to get caught up in
the social aspects of sites like Facebook, but what you choose to share
is there for all to see if you don't limit who can view your
information. The same study by Pew Research found that 40 percent of
users have open access to their profiles, allowing anyone to view their
information. The other 60 percent restrict access to friends, family and
colleagues. Sharing personal information with strangers can be
dangerous business, and there are some things you should definitely put
on your "do not share" list. We'll go over 10 of those items in this
article.
10. Personal Conversations
On Facebook, users can send personal messages or post notes, images or
videos to another user's wall. The wall is there for all to see, while
messages are between the sender and the receiver, just like an e-mail.
Personal and private matters should never be shared on your wall. You
wouldn't go around with a bullhorn announcing a private issue to the
world, and the same thing goes on the Internet. This falls under the
nebulous world of social networking etiquette. There is no official
handbook for this sort of thing, but use your best judgment. If it's not
something you'd feel comfortable sharing in person with extended
family, acquaintances, work colleagues or strangers, then you shouldn't
share it on your Facebook wall.
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Sharing your social plans for everybody to see isn't a good idea.
Unless you're planning a big party and inviting all the users you're
connected to, it will only make your other friends feel left out. There
are also some security issues at stake here. Imagine a scenario where a
jealous ex-boyfriend knows that you're meeting a new date out that
night. What's to keep the ex from showing up and causing a scene or even
potentially getting upset or violent? Nothing, that's what. If you're
planning a party or an outing with a group of friends, send a personal
"e-vite" for their eyes only and nobody is the wiser. If you're trying
to cast a wide net by throwing out an idea for a social outing, just
remember that anyone who has access to your profile sees it.
8. Linking Sites
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With 51 percent of social network users taking advantage of more than
one site, there's bound to be some crossover from one to the other,
especially if you have the sites linked. You may post something you find
innocuous on Facebook, but then it's linked to your LinkedIn work
profile and you've put your job at risk. If you link your various
profiles together, be aware that what you post in one world is available
to the others. In 2009, a case of an employee caught lying on Facebook
hit the news. The employee asked off for a weekend shift because he was
ill and then posted pictures on his Facebook profile of himself at a
party that same weekend. The news got back to his employer easily enough
and he was fired. So if you choose to link your profiles, it's no
longer a "personal life" and "work life" scenario.
7. Company Information
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You may be dying to tell the world about your new work promotion, but if
it's news that could be advantageous to one of your company's
competitors, then it's not something you should share. News of a planned
expansion or a big project role and anything else about your workplace
should be kept private. Sophos, a security software company, found that
63 percent of companies were afraid of what their employees were
choosing to share on social networking sites.
If you want to message it out, be selective and send private e-mails.
Many companies are so serious about not being included in social
networking sites that they forbid employees from using sites like
Facebook at work. Some IT departments even filter the URLs and block
access to these sites altogether so employees aren't tempted to log on.
6. Photos Of Your Kids
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Social networking sites are a common place for people to share pictures
of their families, but if you're one of the 40 percent of users who
don't restrict access to your profile, then those pictures are there for
everyone to see. It's a sad fact, but there are a lot of predators who
use the Internet to stalk their prey. If you post pictures of your
family and couple that with information like, "my husband is out of town
this weekend" or "little Johnny is old enough to stay at home by
himself now," then your children's safety could be at risk. Nobody ever
thinks it will happen to them until it does, so safety first is a good
default mode when using social networking sites. Just like with other
private matters, send family photos only to a select group of trusted
friends and colleagues who you know won't share them.
5. Your Address And Phone Number
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File this one under security risk. If you share your address and phone
number on a social networking site, you open yourself up to threats of
identity theft and other personal dangers like burglaries. If you post
that you're going on vacation and you have your address posted, then
everyone knows you have an empty house. Identity thieves could pay a
visit to your mailbox and open up a credit card in your name. Burglars
could rid your home of anything of value. Even just posting your phone
number gives people with Internet savvy easy access to your address.
Reverse lookup services can supply anyone with your home address if you
can provide the phone number.
4. Personal Finance Information
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You would think that nobody would share things like where they do their
banking or what their stock portfolio looks like, but it happens.
Especially with all the headlines of banks going bankrupt and stock
prices plummeting during the 2008/2009 recession, it's easy for an
innocent Facebook comment to reveal too much about your personal
finances. Consider this scenario: You're posting to a long thread on a
friend's wall about the bank crisis. You say something along the lines
of, "We don't need to worry because we bank with a teacher's credit
union," or even, "We put all our money into blue chip stocks and plan to
ride it out." Again, if you're one the 40 percent who allow open access
to your profile, then suddenly identity thieves know where you bank and
where you have the bulk of your investments. It's easy to forget that
what may seem like a harmless comment on a Facebook wall could reveal a
great deal about your personal finances. It's best to avoid that kind of
talk altogether.
3. Your Password
This one really seems like a no-brainer, but if it didn't happen, then
Facebook probably wouldn't feel the need to list it in the No. 1 slot on
its list of things you shouldn't share. Even sharing the password with a
friend so he or she can log on and check something for you can be a
risk. This is especially true with couples who feel like there's enough
trust to share these kinds of things. Here's another scenario for you:
You give your boyfriend your Facebook password because he wants to help
you upload some vacation photos. A couple of months later, the
relationship sours, he turns into a not-so-nice guy and then there's a
person out there who doesn't like you and has your login information.
Time to cancel your account and get a new one. If you'd have kept that
information private to begin with, you could simply move on with your
life. Now you have a compromised profile, and if you link to other sites
or profiles, all that information is at risk as well. Keep your
password to yourself, no matter what, and you never have to worry about
it.
2. Password Hints
Most Web sites that contain secure personal information require a
password also have at least one password hint in case you forget. It
typically goes like this: You sign up for something like online banking
and you get a login and password and then choose a security question for
when you forget your password. What's the name of your first pet?
What's your mother's maiden name? What was your high school mascot?
What's the name of the first street you lived on? Including any of these
details on a Facebook wall or status update may not seem like a big
deal, but it could provide an identity thief with the last piece of the
puzzle needed to hack into your bank account. Think before you post
anything that could compromise this information.
1. Anything You Don't Want Shared
You can select all the privacy settings you want on social networking
sites, but the fact is, if you post it, it has the potential to be seen
by someone you don't want seeing it. You know all those fun Facebook
applications, quizzes and polls you can't help but fill out? A study
performed by the University of Virginia found that of the top 150
applications on Facebook, 90 percent were given access to information
they didn't need in order for the app to function. So when you sign up
to find out what sitcom star you most identify with, the makers of that
poll now have access to your personal information. It's anybody's guess
where it goes from there. Social networking is all about sharing, so
something you think is in confidence can easily be shared and then
shared again, and before you know it, someone you don't even know has
access to something private. "When in doubt, leave it out" is a good
motto to follow. And always remember that anything you share has the
potential to be leaked in some way.
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